Sunday, July 26, 2009

Santa Fe Ford Sells Used Cars in Gainesville FL Just Like the Good Old Days

"We do everything we possibly can to save our customers time and money. The enhanced customer experience and easy usability that our website provides is driving more business to my dealership than I could have ever imagined. The results that have come from my dynamic inventory being highly visible on Google searches are amazing. We are receiving fresh leads daily and after over 20 years in business I am now turning my inventory over as fast as I ever have, even when the economy was flourishing."

Greg Waitcus, VP Santa Fe Ford

Santa Fe Ford's custom inventory is fully integrated with Facebook, Twitter, and many other social networking services. This is another way that Santa Fe Ford is taking extra care to make sure that sharing vehicles and vehicle searches is easy for all of their customers. The site also displays You Tube videos on vehicle details pages and incorporates a user friendly back end tool for the internet manager and other authorized users to update the site.

Randy Holt is the internet manager at Santa Fe Ford and can be seen starring in vehicle videos throughout the website.

"It's great, the Jorn and Price marketing system works flawlessly and is completely automated. Our inventory updates every night on its own and as far as the video goes, I just pop in the unique You Tube number into the back end tool and there it is on the site. The guys behind this system know what it's like to be on the front lines in the car business and it shows."

Randy Holt, Internet Manager, Santa Fe Ford

The rate that Santa Fe's website is converting website visitors into leads is astounding. Christian Jorn, President of Jorn and Price Marketing had this to say.

"We have put an amazing amount of research and development into the creation of our automotive websites. Web analytics data clearly shows that nearly every new visitor is immediately navigating directly to the dealer's new or pre-owned inventory. Our automotive web marketing system has been built for easy customer usability and high search engine rankings. Santa Fe Ford is an amazing example of the power of this system as a Google search for used Dodge Gainesville returns Santa Fe Ford's Dodge inventory on the first page of results, despite Santa Fe Ford being a franchised dealership located in Alachua. They enjoy the same high visibility for searches such as used Toyota Gainesville, used Honda Gainesville, used Nissan Gainesville, and most of the other makes in their pre-owned inventory."

Christian Jorn, President, JP Automotive Marketing

Jorn and Price Automotive Marketing offers effective internet web systems to franchise and independent automotive dealerships across the county. JP's complete automotive web system has been custom built on the powerful 3.5 framework and represents a huge leap forward in the retail Automotive Marketing industry. Dealer principals looking to dominate their market in organic search results should contact Jorn and Price Marketing immediately as some areas are already protected by exclusivity agreements.

This article was written by Christian Jorn of Jorn and Price Marketing. Christian can be reached at (866) 319-4745 or through the website at

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